New Scientist has a proven track record of developing innovative and creative campaigns that deliver high levels of reach for major international brands, which the New Scientist audience love engaging with. Recent creative solutions have included dedicated microsites, specially commissioned editorial, working in partnership with other media owners and competition prizes that have included a trip to the Arctic and floor bed of the North Sea, and a sub-orbital space flight. New Scientist is always happy to devise unique solutions and content to fulfil a clients objectives.
Here are some examples of the creative solutions we have designed and managed:
Energy Ideas – created in conjunction with Statoil, the Energy Ideas microsite was created to engage readers with thoughts about future energy needs and how as a society we might best approach this. This was based around a competition asking readers for their energy ideas and offered one winner the prize of a lifetime – a trip to the top of the world and the bottom of the sea. A fantastic 3,263 entries were received, thanks to extensive promotion of the competition to New Scientist’s highly engaged readers. Download and read the full case study
Road to the Future – in order to promote its new BMW i range of low emission vehicles, BMW needed to reach an audience of technologically curious and environmentally aware readers, so partnered with New Scientist to create the Road to the Future microsite. Consisting of specially commissioned articles about the future of automotive technology, info about the BMW i range and a competition to win a luxury weekend in London, it gave New Scientist readers a wealth of interesting content to read and engage with. Download and read the full case study
Think Cloud – with cloud computing becoming a greater reality for many organisations, IBM wanted to demonstrate their cloud capabilities whilst educating about safety and how the cloud can be a viable solution. Working with New Scientist in order to reach the C-Suite, forward thinkers and thought leaders, the Think Cloud hub was created by New Scientist, inviting readers to learn more about cloud computing via specially commission articles, links to relevant articles by The Economist and to engage with a fun weekly caption competition, eliciting an excellent response. Download and read the full case study
Engineering Greats – Statoil wanted to raise their profile amongst the “informed elite” and to be seen as a key international energy player. Working with New Scientist a microsite was created to house commissioned articles highlighting some of the best engineering ideas being implemented in the energy industry, whilst readers were asked for engineering ideas they expected to have the greatest impact on humanity in the next 30 years, with the chance to win a trip to the Arctic and the bottom of the North Sea. Over 10,000 people engaged with the competition. Download and read the full case study
Space Adventure – in the creation of its A6 model, Audi filed more patents than NASA since its inception. To promote the launch of the A6, Audi teamed up with New Scientist to give away a prize literally out of this world. Readers were asked what the best patented invention of all time was and why, with one lucky winner offered a sub-orbital space flight. With the competition capturing the attention of the mainstream media (including BBC tv), a huge number of impressions were generated on the microsite. Download and read the full case study
Visions of the Future – Microsoft looked to encourage trial and maintain awareness of their Office 2007 product, with the track record of New Scientist’s audience engaging with innovative creative solutions making New Scientist an ideal partner. Print advertorials showcasing new elements of the software were written by the New Scientist editorial team, and a competition giving away work/life balance tech prizes culminated in an award ceremony at The Science Museum in London, hosted by New Scientist and featuring talks from futurologists. Download and read the full case study
Photographic Competition – Canon wanted to gain exposure for their latest digital SLR camera model and teamed up with New Scientist, whose audience has a noted interest in photography, to offer a competition to win the camera. A microsite was created, becoming the most popular destination on the New Scientist website, where readers could upload and comment on the photos. This culminated in an 8 page gatefold appearing in the special 50 year anniversary edition of New Scientist. Download and read the full case study
Livable Cities – Philips looked to align themselves as a thought leader and innovator in both the lighting and healthcare sectors. Through a series of double page spread advertorials written by New Scientist and multiple adverts in the magazine, Philips successfully delivered this message to an audience keen to learn about the latest innovations, whilst also promoting their Livable Cities Award. Download and read the full case study
The Rolex Awards for Enterprise – in order to raise awareness for their philanthropic arm, Rolex partnered with New Scientist to produce an 8 page supplement detailing the history and pedigree of The Rolex Awards for Enterprise, which appeared bound into the magazine. As well as highlighting some of the innovative work Rolex have supported, this encouraged applications for future awards from like-minded readers. Download and read the full case study
Realise the Potential – American Express used New Scientist as a key media partner for its ‘Realise the Potential’ campaign, intended to position the brand as contemporary and move it away from the perception that it’s only for business people. By running an advertorial in the magazine and multiple creative executions online, American Express reached an ideally responsive and intelligent audience. Download and read the full case study
Contact us now to find out how New Scientist can create a similar creative solution for your brand.